Heaven Hill Distillery announced plans for a $65 million dollar investment to renovate, expand, and rebrand their visitor experience in Bardstown, KY. This expansion will also allow expanded production capacity. From the announcement, some of the new experiences will include:
- Interactive, educational spaces dedicated to Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey and Larceny Small Batch Kentucky Straight Bourbon Whiskey, two brands with unique histories that played an integral role shaping Kentucky Bourbon.
- A “You Do Bourbon” immersive space, where guests will be able to participate in hands-on laboratory learning experiences and bottle their own Bourbon.
- A new rooftop bar will feature cocktails and Bourbon tastings, which visitors can enjoy overlooking Heaven Hill rickhouses.
- An enhanced retail space will offer branded merchandise, specialty food products, locally-crafted gifts, and several of Heaven Hill’s premium Bourbons and American Whiskeys.
In the $65 million figure, $47.5 will be used to add production capacity with new barrel warehousing, bottling line and equipment upgrades, as well as increased holdings of aging Bourbon Whiskey. The tax incentives for this project was granted under the Kentucky Enterprise Initiative Act. The tax incentives are believed to be in the $4-5 million dollar range.
Source:
Heaven Hill
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