The James B. Beam Distilling Company and Fred Noe, the James B. Beam Distilling Company's 7th Generation Master Distiller, announced the appointment of Freddie Noe as Master Distiller of the Fred B. Noe Distillery.
Fred Noe states:
There is nothing in this world that would give me more pleasure and make me prouder than seeing Freddie step into the role of Master Distiller. One of my biggest regrets is to never have distilled alongside my own father, Booker, so working side-by-side with Freddie will be a dream come true. I believe that a Master Distiller should understand the craft of distilling, uphold quality, and honor tradition while spearheading innovation. Freddie embodies this wholeheartedly and I look forward to seeing Freddie lead the charge in creating the next generation of whiskeys that help to grow the American Whiskey category around the world.
This is the first time in the history of James B. Beam Distilling that there are two family members, working alongside one another, sharing the Master Distiller title. The breakout of roles will see Fred Noe will maintain his role as Master Distiller, overseeing the James B. Beam Distilling Company's portfolio of brands that include Jim Beam Bourbon, Knob Creek Bourbon, Basil Hayden, and others, Freddie Noe will oversee the Fred B. Noe Distillery as Master Distiller. In this role, Freddie will experiment with new fermentation, distillation, and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. Freddie will also lead experiential distillation sessions and seminars with hands-on activities in the blending lab.
My Take
This makes me really resent my parents for not being master distillers and being able to pass that down to me. Really cool announcement for Jim Beam and a special moment for the Noe family. Congrats to all.
Source: Beam Suntory
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