Old Forester Announces Birthday Bourbon Sweepstakes - Ends August 31

For the first time in the 22 year history of Old Forester Birthday Bourbon, bourbon fans across the country will have the opportunity to purchase bottle of the 2022 Old Forester Birthday Bourbon at Old Forester Distillery in Louisville, KY.

Master Distiller Chris Morris says:

Birthday Bourbon holds a special place among Old Forester's limited-releases, celebrating the legacy of the Brown family. We're excited to open up the opportunity for bourbon lovers all over the country to get their hands on this beloved bourbon.

The 2022 release has an MSRP of $149.99... however, the sweepstakes price is listed at $169.99. It contains the following tasting notes:

Nose: Begins with caramelized orange peel and cherry fruit softened with vanilla bean, graham cracker atop rich layers of toasted and charred oak brightened with a touch of cedar

Taste: Subtle fruit flavor transitions into sweet roasted coffee with hints of dark chocolate and a dash of cocoa with toasted and charred seasoned oak character

Finish: Smooth and light with velvety coffee and mocha notes with lingering dark chocolate character

Sweepstakes Information

You can enter the sweepstakes here. Typical rules apply... 

• You must be 21+ to enter.
• Prize is the opportunity to purchase one (1) bottle of Old Forester Birthday Bourbon 2022. Prize must be collected at the Old Forester Distillery in Louisville, KY during September 8, 2022 through December 23, 2022.
• Individuals may register for the sweepstakes during August 24, 2022 at 9 AM ET through 11:59 PM ET on August 31, 2022 by submitting their information in the form below.
• Potential winners will be notified by email on or about September 2, 2022.
• Prize will be available to be collected during regular business hours at the Old Forester Distillery Gift Shop, in Louisville KY from September 8, 2022, through December 23, 2022.

Note: Because of the new policy, no Birthday Bourbon bottles will be sold at the distillery on September 2.

My Take

Birthday Bourbon is some of the most sought after bourbon available. I love that they're making it a sweepstakes instead of selling to the people who camp out for days to buy a bottle that they can resell for 3x what they paid. If you can make it to the distillery to pick it up if you win, this is a no-brainer to enter. 

What do you think? Drop a note in the comments below. 

Source: Brown-Forman