Beam Suntory owned brand Maker's Mark has released two new exclusive bourbons for sale at Global Travel Retail (GTR). This new series is supposed to 'capture the character of the world's most enchanting locations.' The first two cities are New York City and Sydney with new limited release cities planned over the next few years.
It's incredibly rewarding to bring a taste of our distillery in Loretto, Kentucky to the Global Travel Retail market through the new City Series. Just as my grandparents sat down with a taste vision in mind when creating Maker's Mark, partnering with Erina and Justin in New York and Sam and Jordan in Sydney to create bourbons that embodied their cities resulted in delicious new whiskies that are a true adventure of their own.New York Edition - A first trip to New York City promises to be unforgettable. The taste vision for the New York Edition was created with the goal of capturing the excitement of your first trip to the city that never sleeps. Flavor experts Erina Yoshida and Justin Ottevanger created a whisky that is big, bold and complex, with layers of spice, oak and rich dark chocolate. At 107.8 proof, the limited-edition bourbon has a long finish … nearly as long as its namesake city's iconic skyline. Sydney Edition - With the help of Sydney insiders Sam Egerton and Jordan Toft, this herbaceous expression of Maker's Mark pays homage to the vibrant people, culture and dynamic palate of the city. Meant to be enjoyed outdoors, the 110.8 proof spirit is ripe and fruit-forward.
The Maker's Mark Wood Finishing Series New York and Sydney Editions are available Global Travel Retail. The New York Edition is sold at John F. Kennedy Airport Terminal 1 for $95 USD and the Sydney Edition is available at Sydney Terminal 1 for a price of $140 AUD.
My Take
Sad that this is only available at Duty Free stores as this is a cool concept. The pricing is a bit high, but these are super limited so it would be worth paying.
Sad that this is only available at Duty Free stores as this is a cool concept. The pricing is a bit high, but these are super limited so it would be worth paying.
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